Pandemic burnout is a real thing. Instead, in rural parts of Nepal and India, the practice of banishing women to outpost huts or houses is common when they have their periods. In metropolitan parts of Southeast Asia, while the attitudes towards menstruating women aren't as archaic, stigmas surrounding periods still exist to some degree. To help drive a more open conversation around periods, Kotex launched a social video campaign titled Unfiltered with the aim of instilling confidence and encouraging girls to talk about menstruation at an early age. The Unfiltered video featuring a diverse range of girls between the ages of 11 to 14, spotlights the unfiltered questions around menstruation shared by girls across Asia — questions that not too long ago would have been stigmatised to ask in public.